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UDDERS
when started didn't have a strong identity compared to other artesian ice- cream parlours. This project assignment required us to use the current logo and create a new set of brand identity through graphics and application on the packaging.
The proposed brand strategy was conceived after much research and analysis.
Brand Value
Creatively Flavorful and Healthy
Brand positioning
Bringing in a fun and flavorful experience for everyone.
Brand Narrative
We create high-quality ice cream with care, dedication and a personal touch. In a world hurtling toward the mass-produced, we’d like to bring some intimacy back to one of life’s simple pleasures.
Brand Personality
Fun, Energetic, Quirky
Brand Style
Creating a fun, Modern and Energetic style.
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