when started didn't have a strong identity compared to other artesian ice- cream parlours. This project assignment required us to use the current logo and create a new set of brand identity through graphics and application on the packaging. 

The proposed brand strategy was conceived after much research and analysis. 

Brand Value

Creatively Flavorful and Healthy

Brand positioning

Bringing in a fun and flavorful experience for everyone.

Brand Narrative
We create high-quality ice cream with care, dedication and a personal touch. In a world hurtling toward the mass-produced, we’d like to bring some intimacy back to one of life’s simple pleasures.

Brand Personality

Fun, Energetic, Quirky

Brand Style

Creating a fun, Modern and Energetic style.

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Cavell Lim 2019

Portfolio of a Singaporean based graphic designer Cavell Lim. Freelance designer for events, digital & print & local social media influencer. Well versed in the digital e-commerce industry, major projects are branding and User experience & User Interface Design (UX/UI) www.cavelllim.com 

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