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Lazada 7th Birthday

The campaign direction of the visuals is to convey that Lazada is young and fun.


Targeted audiences were mainly younger audience with a little more focus on the females. While we retain our current demographic. 


A conclusion that a mix media look and feel, will be most appropriate. 


It was themed to 7 Days of celebration, with a main message of your birthday our party.  Elements of party and celebration were incorporated into the campaign, from ushering Shoppertainment (Shopping & Entertainment) into our e-commerce platforms which consist of livestream concert of Dua Lipa, Games and giveaways while shopping.

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