The campaign direction of the visuals is to convey that Lazada is young and fun.

 

Targeted audiences were mainly younger audience with a little more focus on the females. While we retain our current demographic. 

 

A conclusion that a mix media look and feel, will be most appropriate. 

 

It was themed to 7 Days of celebration, with a main message of your birthday our party.  Elements of party and celebration were incorporated into the campaign, from ushering Shoppertainment (Shopping & Entertainment) into our e-commerce platforms which consist of livestream concert of Dua Lipa, Games and giveaways while shopping.