Lazada 7th Birthday

The campaign direction of the visuals is to convey that Lazada is young and fun.

 

Targeted audiences were mainly younger audience with a little more focus on the females. While we retain our current demographic. 

 

A conclusion that a mix media look and feel, will be most appropriate. 

 

It was themed to 7 Days of celebration, with a main message of your birthday our party.  Elements of party and celebration were incorporated into the campaign, from ushering Shoppertainment (Shopping & Entertainment) into our e-commerce platforms which consist of livestream concert of Dua Lipa, Games and giveaways while shopping.

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Cavell Lim 2019

Portfolio of a Singaporean based graphic designer Cavell Lim. Freelance designer for events, digital & print & local social media influencer. Well versed in the digital e-commerce industry, major projects are branding and User experience & User Interface Design (UX/UI) www.cavelllim.com 

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